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Digital Marketing

Module 1

Marketing fundamentals

Module 2

Social media marketing

Module 3

Search engine optimization basics

Module 4

Copywriting

Module 5

Email marketing

Module 6

Local business marketing

Module 7

Lead generation

Module 8

Analytics and conversion tracking

Module 9

Building a simple marketing portfolio

Module 10

Selling marketing services

Digital Marketing/Module 8

40 min

Analytics and conversion tracking

Set up analytics, define conversions, and produce a simple monthly report a business owner understands.